The goal of this rebrand was to create a proof of concept for the returning Cleveland Rockers WNBA team. I wanted to give the team a fresh, modern identity that fits today’s sports scene, while still honoring the original franchise. The design strikes a balance between the old and new, keeping longtime fans in mind while introducing a look that could resonate with a new generation. I focused on updating the visual style without losing the spirit of what made the Rockers unique. Throughout the rebrand, you can see several nods to the original team.

The signature blue from the early 2000s is used as a core color, helping to tie the new look back to the past. The guitar neck detail on the side of the jersey and shorts is a direct reference to the original logo. There are also other subtle call backs are placed throughout the branding to reinforce the connection to the team’s history, while presenting a bold new direction for their future.